Member-only story
The Productivity Rule
Expansion and scale. Quantity over quality.
Dave spent every free hour he had building his internet empire. So much of that time was spent in promotion. He kept a spiral notebook on his desk where he organized his relentless pursuit of scale.
He kept track of all his social media activity and the resulting stats. He measured growth to figure out what produced the greatest results. It was all about numbers and quantity over quality.
It took a few years but he finally reached 100,000 followers, or ‘friends’ as they were called on some platforms. The number of visits to his websites were growing and the advertising revenue very slowly grew.
He developed digital products to sell and that income was also growing though the revenue was paltry in relation to how much work he put into it.
So he began getting up earlier and earlier in the mornings so that he could have extra time before going to his job so that he could be even more productive. He spent hours before work and the entire evenings after work writing and coding and promoting and building and marketing.
And he kept looking for more ways to increase his productivity. Five minutes here. Ten minutes there. He even began taking his smartphone into the bathroom with him so that he could be productive…
