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The Importance of Water in Retail
More advice on creating a magical retail experience
The very first memory I have in this current life happened when I was either 3 or 4 years old. The memory was of water fountains. I was staring at an array of water fountains in a city park in Heidelberg, Germany. That is where I was living at that very young age.
At the troubling age of 14 — a decade later — I had the supreme privilege of spending an entire summer vacation in Europe. While I was in Heidelberg at that time I told my maternal grandfather about my very clear memory of those water fountains. I asked him if he knew what park that may have been in and, if so, could he take me there?
So at the ripe old age of 14 I stood there with my grandfather staring at the exact same water fountains I stared at when I was 3 or 4.
It was an experience that was very mystical for me. It was like some veil had suddenly lifted.
A few decades ago, back when I was tanned and buff and young, I worked for several years as a stone mason. My partner and I referred to ourselves as the ‘stoned masons.’ But we never said that publicly.
