There is always the option of a book or two, a magazine subscription maybe, BUT who buys a reading material and then gives it away?

I do. Once, a hundred years ago, I read a book that I really, really enjoyed. I then bought 25 copies of it and gave them all away to friends. (Of course I never gave away my own personal copy of it which, a hundred years later, still sits on my bookshelf in the company of many other treasures.